For Kate Hewko

Your clothes already have the attitude. Now the models do too.

Your latest product photos carry bold pieces on models who mostly read 20s to early 30s. We built two fictional models, 45 and 53, from your brief and the accounts you shared, and swapped them onto your own trench and zebra blouse photos. The garment in every image is your original photo.

The models

Two fictional models made from your brief

Ingrid, 45

Prompt

Six-panel reference sheet of one fictional Scandinavian woman in her mid-forties, tall and slim, platinum blunt bob with heavy bangs, crow's feet and real skin texture, never smoothed. Top row: close-up portrait with red lip, smudged liner, black sunglasses and silver rings; close-up laughing; full-length street shot in a leopard faux-fur coat, black leather trousers and platform boots by a red brick wall. Bottom row, grey studio, black tank and leggings, barefoot, full length: front, side, back. Same face in every panel. No text.

Each run creates a new face in this style. Once you approve one, her images become the reference that keeps her consistent.

Ingrid reference sheet: portrait, smile, street, and full length front, side and back — Portrait · Smile · Street — Front · Side · Back

On your product photos

Cable Knit Patchwork Denim Trench

Zebra Side Tie Asymmetrical Blouse

Zebra Side Tie Asymmetrical Blouse, back

Lucía, 53

Prompt

Six-panel reference sheet of one fictional Mexican-American woman in her early fifties, slim, long silver hair with dark lowlights in loose waves, smile lines and sun spots, never smoothed. Top row: close-up portrait with bronze eyes, berry lip, gold hoops and bangles; close-up laughing; full-length street shot in a red, ochre and black printed coat over black knit and wide trousers by a red brick wall. Bottom row, grey studio, black tank and leggings, barefoot, full length: front, side, back. Same face in every panel. No text.

Each run creates a new face in this style. Once you approve one, her images become the reference that keeps her consistent.

Lucía reference sheet: portrait, smile, street, and full length front, side and back — Portrait · Smile · Street — Front · Side · Back

On your product photos

Cable Knit Patchwork Denim Trench

Zebra Side Tie Asymmetrical Blouse

Zebra Side Tie Asymmetrical Blouse, back

Your product photos

What we saw in your product photos

We looked at the 60 most recent products on katehewko.com.

The clothes leadStatement pieces (sequins, tulle, patchwork, metallics, bold color) styled with black basics, denim and platform boots.

Half street, half studioBrick, red-painted walls, concrete, glass doors, shutters and graffiti, alternating with a light studio grey.

Confident, easy posesHand on hip, hand in pocket, leaning on a wall, mid-stride. Full or three-quarter length, camera at chest height.

The gap you namedAlmost every model reads 20s to early 30s, with long smooth hair and soft makeup. The clothes have more attitude than the casting.

Your references

What we took from the 16 accounts you shared

We went through about 54 recent posts from each account, close to 900 in all. We took style direction only: how they wear their hair, makeup, accessories and clothes, where they're photographed, and the attitude. We didn't use their photos and didn't model anyone's face.

Account	Style cues
@nicolehibbard1970	long platinum layers, glam lashes and lip, big laughs; lace, tulle skirts, sequins, leather shorts, snake and leopard prints, cowboy boots, oversized sunglasses
@thebitchnbeautician	sharp black blunt bob, power suits with strong shoulders, black and red, leather, embellished jackets, red lip; theatrical red studio sets
@greceghanem	white-silver crop, oversized sunglasses; trench and blazers with plaid, zebra and leopard; orange, red and yellow; city and Mediterranean streets, mid-stride
@emmamaymma	clean workwear: black blazers, white shirts, black dresses; natural makeup; mostly lifestyle
@elisabeth.donaldson	copper shag with bangs, red lips, tinted sunglasses; retro '70s, red tracksuits, leopard, sequins, gold chains; saturated backdrops, huge expressions
@ashamode_	head-to-toe clashing color and print, opera gloves, berets, statement tights, sculptural pieces; colored lips; full-body action poses
@sammijefcoate	platinum blonde, tattoos, stacked rings and bangles, red lip; latex and vinyl, corsets, leopard and zebra, western hats; maximal interiors
@tonififi	big natural curls, big smiles; tropical and paisley prints, boho, fringe, sequins; oversized earrings and beaded necklaces; tailored blazers
@whitehairwisdom	long silver-white hair, warm smile; band tees, cozy knits, denim, lace camis, burgundy leather; layered turquoise and bead necklaces
@thesilverlining_1970	mostly posts about aging: grey hair embraced, unfiltered faces
@aga_again__	tousled blonde bob, sunglasses; oversized leather jackets, tailoring, wide jeans, camo, biker boots, lace; neutrals with one color pop; one signature bedroom set
@iamcattsadler	relaxed, candid lifestyle: tanks, linen, knits; natural makeup; outdoors
@roz_creativestylist	oversized bold frames, slicked short hair, wide-brim fedoras; menswear tailoring, trench, leather, fur; stacked gold; red, yellow and fuchsia pops; laughs as much as she poses
@catherinegraceo	platinum bob with bangs, joyful; sequins, cowboy hat and boots, leather, plaid, bright color; community and outdoors
@folakehuntoon	full-length outfits in one bright loft: tailored jacket or shirt, statement skirt or wide trousers, cinched belt, gold jewelry; red, cobalt, green, yellow; plaid, polka dot, leopard
@thebeautydebut	long voluminous silver hair, glam makeup; jewel-tone satin, draped gowns, faux fur, leopard, head wraps, statement necklaces; warm moody light

Silver and platinum leadSilver, white or platinum hair is the signature in 7 of the 16, followed by sleek dark, big curls and copper.

Mostly smilingLaughing or smiling dominates in about 9 accounts, with cool looks mixed in. Confidence reads as warmth as much as attitude.

Styled, never retouchedMakeup splits about evenly between glam and natural, but no face looks smoothed. Several accounts are openly pro-grey and anti-filter.

Accessories carry the personalityOversized sunglasses, stacked gold and rings, hats (fedora, cowboy, beret), bold frames.

Three clothing lanesMaximalist color and print, sharp tailoring, or easy casual. All three appear in your catalog.

Full length, in motion, in a signature placeThe fashion-led accounts shoot full-length outfits, often mid-stride, and many return to the same set: a loft, a closet or a street.

Principles

Five principles guide how models are created and managed

01Brand AlignmentYou create and manage your own models, with the flexibility to refine, add, or retire them as your brand evolves.

02OriginalityModels are inspired by creative direction, not real individuals. We review likeness concerns and remove models when warranted.

03Quality & ConsistencyModels maintain a consistent identity across images, products, and seasons, with full creative control and predictable costs.

04Product AccuracyOriginal garment details, colors, and fit are preserved. AI editing uses authorized photography and respects model age and likeness.

05Exclusivity & PrivacyYour models are exclusive to your brand. Your assets are never used to train third-party AI, and you control their retention and deletion.

Next step

Your notes shape the next round

Tell us what to change on these two, which looks are missing from your cast, and send 3 to 5 upcoming product photos. We'll run the same swap on them.

Send your notes john@pixverse.ai